In Our Wake
In 1964, an Indiana ad agency faced a boating dilemma: Dad wanted to fish, Mom wanted comfort, and the kids craved speed. Their answer? The Evinrude Ski-Lark—a stylish 14’7″ crossover boat that blended power, versatility, and family fun. Marketed with Mad Men-era flair, it promised to be everything at once: fishing boat, ski boat, and runabout. A clever solution to a classic family standoff, decades before “crossover” was a buzzword.







