Sparkman & Stephens’ Bruce Johnson tells an illustrative story. Recently, a prospective customer stopped by to chat about building a new boat. According to Johnson, the guy wasn’t in the least dissatisfied with the relatively new megayacht he currently owns—he loves her and uses her a lot. And he wasn’t looking to downsize to a smaller, less-expensive vessel either—the guy’s one of the honchos of
At the Sparkman & Stephens offices in midtown Manhattan, Bruce Johnson, executive vice president and chief designer, greeted me with a firm handshake and led me past the drawing tables to the conference room where Greg Matzat, chief naval architect and newly named president of the design firm, was waiting. I opened with my thesis question for my story, “As a firm who predominately designs
Sparkman & Stephens’ Bruce Johnson tells an illustrative story. Recently, a prospective customer stopped by to chat about building a new boat. According to Johnson, the guy wasn’t in the least dissatisfied with the relatively new megayacht he currently owns—he loves her and uses her a lot. And he wasn’t looking to downsize to a smaller, less-expensive vessel either—the guy’s one of the honchos of
At the Sparkman & Stephens offices in midtown Manhattan, Bruce Johnson, executive vice president and chief designer, greeted me with a firm handshake and led me past the drawing tables to the conference room where Greg Matzat, chief naval architect and newly named president of the design firm, was waiting. I opened with my thesis question for my story, “As a firm who predominately designs
