Perhaps a more literal eBay

In March 2010, the 219-foot Apoise was auctioned off. And while the peculiar mode of sale created some buzz, it made sense as the yacht's owner had co-founded Ritchie Bros. Auctioneers. And whatever your thoughts on her final sale price (reportedly approximately $46 million), the yacht was sold fewer than three months after the owners announced the sale. But for all the skeptics, someone's ears perked up.

By PMY Editors

December 14, 2011

In March 2010, the 219-foot Apoise was auctioned off. And while the peculiar mode of sale created some buzz, it made sense as the yacht’s owner had co-founded Ritchie Bros. Auctioneers. And whatever your thoughts on her final sale price (reportedly approximately $46 million), the yacht was sold fewer than three months after the owners announced the sale.

But for all the skeptics, someone’s ears perked up.

TheYachtAuction.com launched on Dec. 8 and announced that its first auction will be held Feb. 22, 2012.